Seppi Craft Sparkling Wine
WINE & BEV | RE-BRAND
ECLECTIC | NOSTALGIC | LUXURIOUS
The Vision
SEPPI was a generational sparkling wine brand navigating a delicate tension: honoring a legacy name without being defined by it. Founder Kelsey wanted the brand to reflect the premium price, but never feel exclusive—less velvet rope, more nostalgic California summer celebrations.
We shaped the brand around a simple truth: life is full of small, whimsical moments worth raising a glass to.
“It’s a Party, and You’re Invited.”
“Small Moments, Big Memories.”
My Role
Creative direction and brand strategy through Deus Marca, in partnership with OmVino, leading the visual and narrative evolution of SEPPI’s identity. I drove the core design work and storytelling, while guiding a junior designer through production support and system execution.
The Work
Over a three-month engagement, we built a full brand ecosystem designed to feel joyful, elegant, and delightfully unexpected.
The visual language is collage-driven: photography of people from all walks of life layered with larger-than-life illustrations of ingredients pulled from the wine’s tasting notes. Effervescent, playful, and elevated all at once.
Updated brand adaptations and extensions (without altering the core logo)
Created a new color palette and typography system
A comprehensive brand book with guidelines that extended into identity, packaging, messaging, and social media.
Extensive launch assets designed to be modular and scalable, with each new varietal
Website design and copy
Unboxing systems for elevated customer experiences
Everything was created as a modular system for consistency, flexibility, and momentum.
The Outcome
A distinctive brand world that differentiates SEPPI in the premium sparkling space while keeping the tone open, celebratory, and culturally inviting. The launch was successful, and the wine went on to receive industry recognition and awards.