Mistika works with ambitious brands where story, atmosphere and experience are part of the product.

  • Figure out what’s stalled, scattered, missing, or simply not hitting anymore.

  • Find the thread that connects where you’ve been, why people care, and where you can go next.

  • Turn it into a creative direction your campaigns, content, collaborations, design, and experiences can actually build from.

  • Direct the work, wrangle the people, protect the idea, keep it moving.

STRUCTURE
FOR SANITY

Strategy

Systems

Priorities

Guidelines

Roadmaps

Briefs

Budgets

Timelines

SPACE
FOR MAGIC

Story

Emotion

Surprise

Beauty

Culture

Experiments

Big Swings

Happy Accidents

KATHRYN LEJEUNE | Brand Strategist | Creative Director | Artist & Designer | Curator of Fine Times

Kathryn is the founder and creative director of Mistika Studios—and a professional finder of the thread.

For 15+ years, she’s ricocheted between brand strategy, graphic design, storytelling, film, business development, campaigns, creative systems, and lucrative ideas that probably sounded wild at first. She’s built brands, directed teams, made movies, designed experiences, untangled complicated businesses, and turned countless “I can see it in my head…” conversations into something everyone else could finally see, too.

Her brain naturally goes looking for two things: the bigger story and the tiny detail that makes the whole thing sing. The idea hiding three layers underneath the obvious one and the extra 10% that turns “this is great” into “you have to see this.”

She believes in ambitious ideas, pleasant surprises, unusual beauty, following curiosity down the rabbit hole, and getting organized enough to leave room for a little chaos. 

Basically a lifetime of: make a plan, make it meaningful, then see if there’s room for a fire breather.