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MY WORK

These case studies offer a glimpse into the work I’m most drawn to—building visual language, design systems, and story into cohesive brand experiences.

Much of my recent work comes through Deus Marca, where I lead brand strategy and creative direction for early- and growth-stage companies, partnering closely with founders and teams to shape brands from the inside out.

This is a curated selection; additional work is available upon request or through the studio.

Seppi Craft Sparkling Wine

A legacy-adjacent sparkling wine struggling to stand out is remade into a joyful, inclusive brand world designed for modern celebration and ready to scale.

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Iván Chocrón

A plant medicine guide ready to bring his message to the corporate world is elevated into a confident voice with symbolic visual language built for thought, stage, and soul.

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re:treat

An ordinary psychotherapy practice gets transformed into a bold, elevated, community-centered brand revolutionizing mental health.

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LoveLox

A celebrity chef’s vision to “save the sea” with a vegan lox brand gained market placement with a playfully elegant brand that shows responsibility can taste great.

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Unstuck

A filmmaker’s philosophy is translated into a bestselling book launch and campaign ecosystem, solidifying his position as a creative authority.

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  • “Art is not a thing; it is a way.”

    — Elbert Hubbard

  • "You see things; and you say, ‘Why?’ But I dream things that never were; and I say, ‘Why not?’”

    ‍— George Bernard Shaw

  • "Inspiration exists, but it has to find you working."

    — Pablo Picasso

  • “I would like to paint the way a bird sings.”

    — Claude Monet

  • "You can't use up creativity. The more you use, the more you have"

    — Maya Angelou

  • “Creativity is intelligence having fun.”

    — Albert Einstein