Case Study: BIPOC Scholarship
I was handed a brief that simply said, "We have $20,000 for a scholarship for aspiring BIPOC* actors around the world. Go for it."
So, I did.
After some research, I determined eligibility and criteria, created the application intake form, enlisted industry judges, and identified timelines and the distribution of funds. Then, I created custom illustrations and logo, worked with the marketing department to craft a social media campaign, liaised with the public to address any questions, organized submissions, and oversaw the judging process. Once the selections were made, I reached out to the winners and gathered information to help with the PR rollout, such as a fun "acting statement" to use in the announcements and stats regarding their current agents/managers to use in success metrics.
This was an incredibly rewarding experience.
*BIPOC: Black Indigenous People of Color
To accommodate our studios in the UK and South Africa, we adjusted BIPOC to Global Majority, which is more widely used.