Embedded Files
From author's conception to publication and release, I proofed the manuscript, formatted for print and e-book, wrote back blurb and ad copy, envisioned and implemented marketing campaign, conscripted and managed the Advance Reader program, planned and oversaw book release party.
Initial Cover Concept
Initial Cover Concept
I delivered this design as my initial concept.
Evolving Design Concept
Evolving Design Concept
After discussing with the author, we decided on a typography heavy design.
Final Cover Design
Final Cover Design
The author was looking for an "80s or90s" style vibe that also implemented colors from his other brand.
With that in mind, I delivered a sunny, cheerful gradient on a deep blue.
The shattering of the title represents the break-throughs that this book will, hopefully, impart upon reading.
BEYOND THE BOOK
BEYOND THE BOOK
Using short quotes from the manuscript, I created a series of social media images, videos, and merchandise that honor the original look and feel of the book design.
BOOK RELEASE PARTY
BOOK RELEASE PARTY
The book release party required two separate invites, one for EventBrite and one for PaperlessPost.
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