Iván Chocrón

PERSONAL/AUTHORITY BRAND | LAUNCH

MINIMALIST | NATURAL | SOFTLY MASCULINE

The Vision

Iván came to Deus Marca at a pivotal threshold: shifting from intimate, global ceremonial work into a more public and structured platform—speaking to CEOs, leading formalized retreats, and eventually publishing the philosophy he had spent years living.

With two PhDs and a worldview rooted in both science and spirit, Ivan needed a brand that could hold complexity with clarity—translating deep inner work into an easily relatable language and form that could travel across boardrooms, stages, and sacred spaces alike.

My Role

Brand strategy, creative direction, and identity design to create a cohesive visual and narrative system to support Ivan’s next chapter across public speaking, retreat experiences, and future publishing.

The Work

We began with listening: long conversations that surfaced Ivan’s core beliefs around grief, shame, forgiveness, and transformation.

From there, I developed a symbolic visual language of custom ideograms—minimal forms designed to help audiences see ideas that are often felt more than spoken. Some were animated to support his talks, illustrating concepts like the way shame can close the heart to light.

Over a three-month engagement, we created a complete identity ecosystem, including:

  • Full visual identity (logo, color palette, typography)

  • A custom ideogram system expressed in two distinct styles

  • Brand guidelines, photoshoot guide, copy guide

  • Social templates, event materials, and press kit

  • Website design and copy

  • Merch & partnership expansion strategy

  • Retreat frameworks built for scalability

Rather than forcing a single aesthetic while Ivan wanted to navigate and embody two worlds, we designed a system with dual expression: one language for corporate environments, and one for more intimate settings—both grounded in the same philosophical core.

The Outcome

A distinctive identity and symbolic framework that positioned Ivan for a new level of visibility and coherence, supporting his evolution into a learned guide—bringing emotional depth and intellectual clarity into wider cultural conversation.