re:treat
WELLNESS | RE-BRAND
NATURE INSPIRED | REFINED | LUXURIOUS
The Vision
Dr. Courtnay Meletta came to Deus Marca with over a decade of therapeutic expertise—and a desire to expand beyond the limits of traditional mental health care. She wasn’t interested in therapy as usual. She envisioned something more radical: a holistic psychotherapy practice rooted in transformation, somatic wisdom, and community connection.
re:treat needed to feel bold enough to invite real change, elevated enough to reflect its depth, and safe enough to hold what emerges.
My Role
Brand strategy, creative direction, and identity design—translating Dr. Courtnay’s integrative approach into a visual and messaging system capable of supporting a new kind of therapeutic experience.
The Work
We built the brand around a powerful linguistic cue: re:treat.
re:treat, re:connect, re:volution—
an ongoing re:turn to self.
From there, I developed a minimalist visual language that treated the colon not as punctuation, but as symbol: two points in relationship, two people in connection, a pause where transformation begins. It’s used visually in bringing color (life) into an otherwise black & white, drab, or hazy world by providing a clear lens into possibility.
The system is clean, modern, and emotionally precise—crisp typography, intentional negative space, and moments of warmth and color that feel like sunlight on stone. The natural world figures prominently yet restrained throughout the design work, seen in shadows, organic textures, and photography that emphasizes the luxury found in the outdoors.
This is a brand designed for people seeking depth, intelligence, and something beyond symptom relief.
Deliverables included:
Full logo and identity system
Comprehensive brand guidelines
Photo guidelines + curated stock image library
Website design and copy
Social templates and scalable content assets
Modular templates for community offerings and expansion
Overall, the brand’s foundational design aspects needed to both draw the viewer in while creating a neutral space for them to feel and experience their own transformation.
The Outcome
A launched and growing practice with a distinct, elevated presence that supported Dr. Courtnay’s expansion into community-based offerings and the growth of her team beyond one-on-one therapy.