Seppi Craft Sparkling Wine
WINE & BEV | RE-BRAND
SCOPE
Brand Strategy
Identity Design
Creative Direction
MY ROLE
Led end-to-end brand strategy and creative direction; directed design team and developed core creative concepts and copy.
ECLECTIC
|
NOSTALGIC
|
LUXURIOUS
|
ECLECTIC | NOSTALGIC | LUXURIOUS |
SEPPI came to us for a rebrand—ready to move beyond a generic visual identity and build something with meaning, personality, and staying power.
The original brand lacked distinction in a saturated Central Coast wine market. Despite a premium price point, the identity relied on familiar cues—pink and gold foil—without a clear story or emotional connection.
Kelsey, the founder, wanted to shift toward something more expressive: a brand rooted in inclusivity, nostalgia, and liveliness—one that could invite more people into the experience of sparkling wine while still honoring its quality.
The Work
Over a three-month engagement, we built a full brand ecosystem designed to feel joyful, elegant, and delightfully unexpected.
The visual language is collage-driven: photography of people from all walks of life layered with larger-than-life illustrations of ingredients pulled from the wine’s tasting notes. Effervescent, playful, and elevated all at once.
Updated brand adaptations and extensions (without altering the core logo)
Created a new color palette and typography system
A comprehensive brand book with guidelines that extended into identity, packaging, messaging, and social media.
Extensive launch assets designed to be modular and scalable, with each new varietal
Website design and copy
Unboxing systems for elevated customer experiences
Everything was created as a modular system for consistency, flexibility, and momentum.
The Outcome
A distinctive brand world that differentiates SEPPI in the premium sparkling space while keeping the tone open, celebratory, and culturally inviting. The launch was successful, and the wine went on to receive industry recognition and awards.